As of version 1.1 of Elevate, we’ve significantly improved the primary dashboard. Using the dashboard you can get a recent snapshot of your website’s performance around the web.
This data comes from multiple sources around the web, including Page Speed Insights, Google Search Console, and Google Analytics. If you don’t use the associated web service, then you won’t receive data – we’re looking at integrating several other third-party analytics packages in the future for people who want to use another product to monitor their statistics.
Speed / Page Speed Insights
Elevate currently tracks your Page Speed Insights score within WordPress multiple times per day and tracks the result. One number is reported for the Desktop version of your website and one for Mobile. While Elevate can fix a few key issues during installation, some issues will require manual repairs or modifications to themes to help improve them. You can click on icon in that area to launch Page Speed Insights and receive a breakdown of the issues affecting your site.
In the bottom graph section, the daily Page Speed Insights are shown for the past week.
Search / Google Analytics + Search Console Data
In the second pane you’ll find several key statistics related to search: Page Views, Site Visitors, Total Search Impressions, Clicks, and Click Through Rate (CTR).
Page views are the number of views your site had over the last week. Site Visitors are how many different people visited your website. Each website Visitor can view multiple pages, which is why Visitors is typically smaller than Page Views.
Search Impressions, Clicks and Click Through Rate are all related. Impressions are the number of times your website was shown to someone searching for something on Google – this includes Impressions in Google that were not on the front page of search results. If someone clicks on one of the results in search, that will register as a Click in Search Console and Elevate. And your Click Through Rate (CTR) is essentially how many clicks you had vs how many impressions – you can use this as a metric to determine how likely it is someone will visit your site after searching for topics related to your site. In general, you’d like to see Impressions, Clicks and CTR all trending up.
Impressions and Clicks and shown in more detail over the week in one of the second graphs shown in the second part of the dashboard. While the data is presented daily, each data point represents the previous 7-day average for Search Console and Analytics.
Errors / Crawl
The last section of the dashboard shows information regarding how many crawl errors Google Search Console reported. You will likely want to click on the icon to launch Search Console and periodically investigate these. Once you verify whether or not the issue is legitimate and/or fixed, simply mark the item as resolved in Google Search Console to clear it.
In the upper statistics sections, most statistics have an arrow indicating which direction the statistics are moving. These movement indicators are based on the similar day of the week from the previous week.
We’ll be adding more useful data to this area going forward, so stayed tuned for more updates. But having a recent snapshot available to you at any point in time will help users of Elevate for WordPress stay up to date with how their website is performing around the Internet.