Inside the New Elevate Dashboard for WordPress

October 19th, 2018

As of version 1.1 of Elevate, we’ve significantly improved the primary dashboard. Using the dashboard you can get a recent snapshot of your website’s performance around the web.

Elevate Performance and SEO Dashboard

Elevate Performance and SEO Dashboard

This data comes from multiple sources around the web, including Page Speed Insights, Google Search Console, and Google Analytics. If you don’t use the associated web service, then you won’t receive data – we’re looking at integrating several other third-party analytics packages in the future for people who want to use another product to monitor their statistics.

Speed / Page Speed Insights

Elevate currently tracks your Page Speed Insights score within WordPress multiple times per day and tracks the result. One number is reported for the Desktop version of your website and one for Mobile. While Elevate can fix a few key issues during installation, some issues will require manual repairs or modifications to themes to help improve them. You can click on icon in that area to launch Page Speed Insights and receive a breakdown of the issues affecting your site.

In the bottom graph section, the daily Page Speed Insights are shown for the past week.

Search / Google Analytics + Search Console Data

In the second pane you’ll find several key statistics related to search: Page Views, Site Visitors, Total Search Impressions, Clicks, and Click Through Rate (CTR).

Page views are the number of views your site had over the last week. Site Visitors are how many different people visited your website. Each website Visitor can view multiple pages, which is why Visitors is typically smaller than Page Views.

Search Impressions, Clicks and Click Through Rate are all related. Impressions are the number of times your website was shown to someone searching for something on Google – this includes Impressions in Google that were not on the front page of search results. If someone clicks on one of the results in search, that will register as a Click in Search Console and Elevate. And your Click Through Rate (CTR) is essentially how many clicks you had vs how many impressions – you can use this as a metric to determine how likely it is someone will visit your site after searching for topics related to your site. In general, you’d like to see Impressions, Clicks and CTR all trending up.

Impressions and Clicks and shown in more detail over the week in one of the second graphs shown in the second part of the dashboard. While the data is presented daily, each data point represents the previous 7-day average for Search Console and Analytics.

Errors / Crawl

The last section of the dashboard shows information regarding how many crawl errors Google Search Console reported. You will likely want to click on the icon to launch Search Console and periodically investigate these. Once you verify whether or not the issue is legitimate and/or fixed, simply mark the item as resolved in Google Search Console to clear it.

Daily Tracking

In the upper statistics sections, most statistics have an arrow indicating which direction the statistics are moving. These movement indicators are based on the similar day of the week from the previous week.

We’ll be adding more useful data to this area going forward, so stayed tuned for more updates. But having a recent snapshot available to you at any point in time will help users of Elevate for WordPress stay up to date with how their website is performing around the Internet.

Built In Social Media Previewing

September 18th, 2018
You can access the Web Preview from the feedback pane

You can access the Web Preview from the feedback pane

One of the great features included for free in the Elevate SEO plugin for WordPress is the ability to preview your content on various social media and search platforms around the internet. Using this feature, you’ll be able to instantly determine what your site will look like on Google, Facebook, Twitter, LinkedIn and more. That way, when a user searches for your website on a popular search engine, or shares your content on their favourite social network, you’ll be able to know what exactly the content will look like, and make adjustments in Elevate.

To access this in Elevate, simple click the “Web Preview” button, which will open up an overlay showing all the various social media platforms. You can then cycle between them.

An example of the web preview widget, showing what the content will look like on Twitter

An example of the web preview widget, showing what the content will look like on Twitter

Once the overlay is open, you can view the various different forms of your website by clicking the associated social media icons on the top. For example, to view how your content will look when shared on Facebook, simply click the Facebook button.

If for some reason you aren’t entirely happy with how the content looks around the web, simple close the overlay and continue to edit your content in WordPress. You can easily change the title for social media and search purposes, as well as the description that’s shared. By adjusting the WordPress featured image you can also set the image you would like used when your content is shared.

Even though other search plugins for WordPress have this as a paid feature, we’ve purposefully included it for free for everyone. That way you’ll always be able to understand how your content will look around the web, and can easily adjust it in real-time before hitting publish.

For more information about Elevate, or to download a free copy today, please visit the main Elevate SEO page or the hosted free version on wordpress.org.

Now With Gutenberg Support

September 16th, 2018

WordPress will soon incorporate Gutenberg, the enhanced editor for WordPress that allows for the easy creation and manipulation of content. This is a great, foward-thinking change for WordPress, and promises to devlier new opportunities for the future WordPress.

Elevate now supports the Gutenberg editor

Elevate now supports the Gutenberg editor

While the Gutenberg plugin is still being beta tested, we wanted to make sure Elevate for WordPress was ready right away for when that time comes. That’s why we’re pleased to announce that Elevate supports Gutenberg today, and integrates tightly into the Gutenberg toolbar area. The same search and social media information can be edited in both the Gutenberg and Classic Editors, so you will be able to manage you content with both editors going forward.

We’ll continue to flesh out further support for Gutenberg going forward, but we’re excited to announce that we already support it as of version 1.0, which was released last week.

For more information about Elevate, or to receive a free copy to install on your own WordPress website, please visit the main Elevate SEO page.

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